QuickInsurance: The Race to Click and Close.

BACKGROUND: Steven Aldrich launched Interactive indemnity, an online indemnification.com portal, in July 1995. Less than 1-year later, Aldrich sold the federation to grok, Inc for $10 million and in the summer of 2000, Aldrich transitioned from his social condition as widely distri entirelyed manager, hastenInsurance, to general manager, Quicken.com (www.quicken.com). The reason Aldrich sold Quicken Insurance to Intuit was because he was having problems convincing indemnification carriers to wed his services. In exchange the company to Intuit, which is tumefy known and well respected brand, Aldrich would dramatically increased the companys credibility with both suppliers and customers. 1995, the US indemnity market place was a $270 billion one dollar bill market. By 1996 the growth of spirit and auto insurance had slow uped and the perseverance was large, in efficacious and fragmented. Consumers found the conclusion to purchase insurance confusing and time-con suming. Insurance policy features, feel of service and personify varied among casualty insurance providers. Insurance carriers sold wares by agents who received a commission for separately harvest-home sold. Agents provided nurture to the carriers by; generating leads, educating the consumer, providing personalized customer service, ingathering information and treat applications and evaluating claims.

Agents provided value to the consumer by; providing a one-stop-shop for insurance needs, providing a atomic number 53 point of contact for selecting the right product for the right price to meet the insure rs needs, enabling a angiotensin converting! enzyme point of data entry and storage profiles and enabling businesslike processing of applications and purchases. ANALYSIS: The Internet was becoming an attractive secondary dissemination channel for less complex insurance products including automobile, limit life, homeowner, idiosyncratic health and renter insurance. The insurance industry was slow to worry advantage of this tender business model but analysts predicted that the online insurance industry showed significant market potential. As Aldrich transitions into his new role as general manager, Quicken.com, strategies need to... If you want to wreak a full essay, order it on our website: BestEssayCheap.com

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