Jerome K. Jerome “A Victim to One Hundred and Seven Fatal Maladies”

The text is written by an English writer and humorist Jerome K. Jerome, best known for the comic travelogue â€Å"Three Men in a Boat†. The story is about one young healthy men who thought he became â€Å"a victim to one hundred and seven fatal maladies†. The story is written by a humorist, that’s why it contains a lot of different funny moments and special stylistic devises. The first one we met already in the name of the story â€Å"A victim to one hundred and seven fatal maladies†. This phrase has an ironical tone. We understand that one man can’t have one hundred and seven fatal maladies at once.The title let us to understand that something will be wrong with the main character, but probably the author will just ridicule certain type of people. So, one man after reading some medical books decided that he had all of fatal diseases at once, and came to the doctor to tell about his trouble. The doctor said nothing but wrote a prescription, which he lped the patient to recover, despite it didn’t contain any medicaments. The story can be divided into 3 logical parts – story proper, climax and denouement.The story has no exposition, because it begins directly with activity of the main character, who was sitting in the library and reading a book about diseases. In the story proper we knew the whole information about the central character of the story. Generally, the text is built around such human character trait as hypochondria. The author chose an interesting way to describe this mental instability – the whole text is written with irony. We can feel it already in the beginning of the story: â€Å"I sat for a while frozen with horror; and than in despair I again turned over the pages.I came to typhoid fever – read the symptoms – discovered that I had typhoid fever – began to get interested in my case, and so started alphabetically†¦ and the only disease I had not got was housemaidâ €™s knee†. After these words we understand what kind of man is the main person and may be smb. found himself in it. It’s very funny to read about the man who thought he had all the diseases of the world, but honestly speaking if I was on his place I would be scary because of all these diseases.The main person impressed me because in spite of such number of diseases he didn’t cry, shout or go into hysteric, conversely he apples to himself with irony. We can feel it in his thoughts and statements: â€Å"I sat and thought what an interesting case I must be from a medical point of view. Students would have no need to â€Å"walk the hospitals† if they had me. I was a hospital in myself. All they need do would be to walk round me, and, after that, take their diploma† or during the conversation with the doctor â€Å"I will not take up your time, dear boy, with telling you what is the matter with me.Life is short and you might pass away before I had fi nished. But I will tell you what is not the matter with me. Everything else, however, I have got†. I think that hypochondria of the main personage is in a bad case, because he had not only all the symptoms of the diseases he had read in the book, but even thought up several complications. To describe this the author used antithesis: â€Å"I tried to examine myself. I felt my pulse. I could not at first feel any pulse at all.Then, all of sudden, it seemed to start off. I pulled out my watch and timed it. I made it a 100 and 47 to the minute. I tried to feel my heart. I could not feel my heart. It had stopped beating†. The climax of irony and self-irony of the story, I think, is in these 2 phrases – â€Å"I had walked into the reading-room a happy, healthy man. I crawled out a miserable wreck†. It’s very funny and very sad simultaneous, because we understand that the only disease this man had was his mental instability.And the main character itself un derstood that he was absolutely happy and healthy man before he read about the diseases, but after it he felt totally ill, even though he understood nothing in medicine and he could not determine if he had those symptoms or not. The denouement of the story comes gradually from the visiting of the doctor through the situation in the chemist’s up to recovery of the main person. The key role here played the doctor. He knew our personage for a long time and was his old chum, that is why he immediately understood what was going on and what was the matter with the patient.The doctor knew an approach to this person. He wrote such a funny prescription, because he knew that suspicious people like to treat themselves and he knew that the patient would follow each word he wrote in the prescription. And the focus succeeded – the man ate 1 pound beefsteak and drank 1 pint bear every 6 hours, made 1 ten-mile walk every morning, and took 1 bed at 11 every night, and, lo and behold, à ¢â‚¬â€œ â€Å"I followed the directions with the happy result that my life was preserved and is still going on†.Happy end ? So, the story is over, but I think it is the end only for one part of the whole story, I mean the story of the personage’s life. I think it is not the end, because the question is the difficult mental trouble and one funny prescription can’t solve this seriously problem. I think that man would be happy and healthy until he read one more book or article or watched a TV-show about a new fatal disease. People with such problems must consult not with subject matter experts but with mental specialists, and only in this case they will have chance to become really happy and healthy.

AIDS Medicine

In a world where everything seems to have an equivalent price, doing some treatment to alleviate the sufferings from AIDS becomes only a dream for most victims. Because of the high costs of medical instruments and medications for the treatment of the disease, not all people are getting the most appropriate resolution for their health problems. In light of technological advancements in the field of health care, too many people are still on the verge of suffering because of the impact of commercialism to the industry lead by the capitalists’ point of view. The argument presented by President Thabo Mbeki of South Africa was the most significant intuition if the world population would really want to arrive at a solution for the problem induced by AIDS. No one else in the world knows better than Mbeki about the sufferings of his countrymen, not because of AIDS but because of a more dreaded situational problem-the cost of the AIDS treatment. Seriously enough, medical products for the treatment of the said disease are very steep for an ordinary person to avail. It is sometimes very ironic that with the availability of the modernized science, there are still very wide gaps which reflect the kind of living different people has. The scope of the problem about AIDS becomes very little compared to the scope of the problems induced by monopolized character of the capitalists. Giving more reasonable prices for AIDS medicines can always be maintained as long as the capitalist sectors will cooperate. Unfortunately, the world is not used to playing at its chances especially when it comes to money. People can sacrifice their ethical and moral responsibility just for the sake of saving even the tiniest penny for profit. Because of such scenario, it was a good opportunity that Mbeki greatly encouraged the international community to stand by what is considered to be of greater ethical goal-to deliver the right medical product and services at costs affordable to the general public. In his deliberations about the process, he was able to signify how each little steps of reform can arrive at a significant resolution. He was very clear on his opinion that making the medicines available at much cheaper prices will bring the worth of scientific knowledge to better perspectives. In such a case, his outlined procedures can be a very effective tool to combat the monopolistic attitude of the investing world. First, it was a very good suggestion to encourage the greater population to step up a call for a cheaper price for all medical products for AIDS. This will at least give a consensus that capitalists are no longer reliable sectors in the aspect of world economic order. Second, Mbeki’s suggestion to let government’s fund or at least subsidize the expenses for research and development is one very good approach to allocate the international capital for an appropriate cause. Thirdly, his call for international unity about setting a particular organized department is one big positive idea. This way, nations will be able to effectively monitor whatever the current market trends will be in terms of medical pricing. Moreover, each of the world states will gain access to a wide number of alternatives to acquire cheaper medicines for their respective populations. Human knowledge is a wonderful gift that should only be used for the betterment of all people concerned. But with high prices of medications for AIDS, this ethical notion may just be compromised especially if people under the poverty line would not be able to avail cheaper medicine products for the disease.

Yahoo's to rise fame Essay Example | Topics and Well Written Essays - 500 words

Yahoo's to rise fame - Essay Example The development of other Yahoo portals outside the U.S. which replicated its business model helped the company to develop. The portals could be accessed by users in twelve different languages. They were also customized to the desire of local users. This increased Yahoo’s number of users greatly, a very important factor as it was user traffic that generated revenues (Jones, 453). The vision by Yahoo to become a global communication, media and retail company led them to go into e-commerce. This strategy was necessary so as to diversify their sources of revenue. The idea was to conduct e-commerce and take a small percentage of revenue as fees. In 1998, Yahoo store was established in line with this strategy. Heavy advertising through radio and television made Yahoo popular. These strategies worked greatly as the number of registered users rose from 26 million to 50 million by the end of 1998. Its share price also rose from $5 to $244 in early 1999 during the dot-com boom (Jones,456). A new strategy to lock in users was developed to reduce the movement of users to other portals. Yahoo allowed users to customize their pages. High degree of customization caused high switching costs and thus making it difficult for users to change. Attractive web content, which was free, also increased traffic to its portal and provided more advert revenues. However, during the dot-com bubble burst, advert revenues fell. This resulted in a fall in the stock price. Competition from new entrants such as MySpace, Monster.com and YouTube further worsened the situation. Google, a new search engine, was also becoming popular. Customized portals such as Amazon .com and social networking portals which entered the market were a further upset to Yahoo. Its content driven strategy came into question as other companies offered for free what Yahoo offered at a fee (Jones, 459). Many analysts believed that it was the over reliance on

St George Cabinet by Philip Webb Essay Example | Topics and Well Written Essays - 3500 words

St George Cabinet by Philip Webb - Essay Example Background of Webb and Morris The St George Cabinet was made with two individuals who worked together, one which focused on the architecture of the cabinet, named Philip Webb, and the other which included the paintings, known as William Morris. The scenes that are incorporated are from the life of the saint and are taken directly from Medieval style architecture and art. The concept which is associated in this piece is one which consists of the Victorian values of the time, specifically which both the artists had1. The idea of the values was based on the sense of morality toward Christianity and reverence toward the older styles of art work. Morris directly influenced this because of his strong association with the Church and the restoration of older Churches that he was continuously involved in. Webb followed this particular concept with the commercial architecture that he believed was taking away from the reverence of religion and morality of the time2. The concept of religion and morality which both represented not only was based on the restoration of religion in which both believed in. ... This was based on the pagan style initiatives which were initially a part of the Church and which were approached by bringing back the original expressions of religion. The approach to several of the works, specifically by Morris, was descriptive of these scenes, the actions of the saints, and the original stories which could be exhibited in terms of religion and ritual3. Techniques and Materials of St George Cabinet The materials that are used for the Saint George Cabinet consist of painted and gilded mahagony, pine and oak and copper mounts. The overview of this can be seen in figure 1. Fig 1: Saint George Cabinet The main concept with the materials was to use the natural elements that would best represent the cabinet, combined with using durable woods to the completion of the cabinet4. The materials which were used were specifically based on finding the natural woods that would hold in durability and strength, combined with finding the materials from easy to locate resources for t he finished product. This combined approach then allowed for the cabinet materials to work in the finished handicraft material5. The techniques that were used in the making of the cabinet and the design are also defined as rare for the time because of the approach which was taken with the shape and building of the cabinet. The architecture of the cabinet, while having a box like structure, also has the Medieval elements from the sides, specifically with the pointed sides to the cabinet. The horizontal look that is held on the stand is also different to the architecture and creates an appearance that was not as popular for the time. Instead, most were interested in the length – wise

Health Policy Advocate Essay Example | Topics and Well Written Essays - 250 words

Health Policy Advocate - Essay Example ices that are most effective and efficient, restoring more volunteerism to the health care sector, empowering community rating and no-fault health care insurance with tiered premium systems insured facing continuing high-risk behavior, practice labor substitution for those process steps that can be made routine, increasing the supply of health care provider to levels available to everyone in the society, empowering primary care providers to control utilization and self-referral and increasing use of information technology to avoid waste and medical error (McLaughlin, 375-388). When advocate follow above levers and apply them to improve health care, there is a possibility of a positive direction towards achieving a universal health coverage that is efficient and effective. Having affordable health care services as the fulcrum of an advocate goal to improve health policy, health insurance acts as the most appropriate measure because it insurers health care consumers from any economic consequences. High cost of health care has been the main hindrance to patients accessing effective medication since many people in the society are low-income earners. It will provide solution to the opaque of information on quality and price by providing relevant information for effective heath care to the hands of the consuming public. As advocate, at some point we will have achieved a health system policy that improves patient-physician relationship that reaches an appropriate balance between industrialization and professionalism (McLaughlin,

Reflective analysis of counselling practice task Essay

Reflective analysis of counselling practice task - Essay Example Such behaviour annoyed her sister, and they were not in good terms since then. My aim in this counselling session was to assist the client never to be such emotional and depressed. In this context, I was to get the real cause of the depression and emotional that appeared on my client’s face to help me effectively counsel the client. However, I realised I was so inconsistent with the client-centred theory as the client was willing to talk and share a lot with me but the best I offered was a mere hug. For example, I kept on saying ‘Mhhh’ instead of inquiring and looking for best strategies counsel my client by showing empathy and congruence. I terribly failed to assist my client. I was so inconsistent and asked questions out of the client-centred theory such as whether she was still willing to talk to her sister who was unhelpful. I realised that the emotional degree in the client shuttered my session and could never appreciate the congruence and empathy as outlined by the client-centred theory. In my session, I failed to be driven by the three key pillars of client-centred theory as empathy, unconditional positive regard and congruence. I never appreciated the fact that every individual has internal resources necessary for the growth and, therefore, my person-centred counselling approach would have helped me provide the three mentioned pillars that help realised such stated growth. In mind, throughout the session I failed to appreciate the principle view of person-centred approach to counselling that an individual client is perceived as there own best authority on the experience as well as it perceives the client, the client in this case as being fully capable of fulfilling her own potential for growth. Rodgers says, ‘If am truly open to the way life is experienced by another person†¦. If I can take his other world into mine, then I risk seeing life in his or her way†¦ and of being

Markets and customers Essay Example | Topics and Well Written Essays - 1500 words - 1

Markets and customers - Essay Example promotion consists of the advertising, sales promotion, public relations, and sales efforts designed to build demands and awareness of the product or service. (Cheverton, 2004) Though these elements are independent contributing to various strategies that can be developed from each P, it can be also said that, the variables are dependent or at least there is a common factor which is dependent on all these variables which is sales volume. This paper consists of some arguments put in favour of and against the dependency of marketing mix variables. Marketing takes care of the delivery of the product to the customers taking care of their needs as well as the organisations needs. Marketing mix can be explained as the different tactics adopted by a marketer to make the product more appealing to the customers. This involves certain critical decisions. Some of the examples are decisions regarding the products that should be offered for sale, price of the product, markets where products may sell and the means of communication with the consumer for the sale of the product. (Goi, 2009) Different weightings can be given to different elements leading to a better offer that attracts the customers of various styles. Now owing to the increased importance of marketing, these 4P’s have been transformed into 7P’s which are product, positioning, people, packaging, place, promotion and price, whose vivid combinations would determine the success of the product or the service. (Hisrich, 2000) For example, marketing mix can be compared to the ingredients of a cake, and the final outcome is the sum total of all the ingredients put into it. Depending on the kind of strategy adopted the combinations of marketing mixes will also vary as the main ingredient changes in accordance with the cake that is being manufactured. The combination is decided by many factors which are the marketing objectives of business, the access to finance, changes in technology, the feedback from marketing

Global Marketing Essay Example | Topics and Well Written Essays - 1750 words

Global Marketing - Essay Example According to Hall (1977) in addition to learned nature of culture, anthropologists consider that all cultural aspects are interlinked and within a culture different groups share the same culture that distinguishes these groups as well. Therefore, change in one feature influences the other aspects of the culture in either direct or indirect way (p.16). Contrary to common belief, culture is more than art, music or literature when it comes to marketing on global level. It’s a major source of influence on activity in the marketplace. According to Keegan(2002) culture is defined as â€Å"ways of living† by anthropologists and sociologists. These particular ways are formed by group of individuals and pass from one generation to another. These ways of living are inaction in form of social, educational, business and religious institutions. Culture is not one time solution but a combination of conscious and unconscious set of ideas, beliefs, attitudes and symbols that form collective human behavior (pp.94-5). Culture is a complex and intriguing component of international business environment. Appropriate knowledge of cultural dimensions plays a crucial role in product development, promotion, human resource management, business negotiations and management of socio-political environment. One of the major problems is the implicit nature of cultural features. Cultural variables prove to be troublesome for multinationals with insufficient homework as their managers fail to realize the variance that leads to serious blunders (Cherunilam, 2007, p.75). Cherunilam(2007) further explains that in order to craft just the right strategies for potential customers in a certain culture, it is inevitable for marketers to understand their cultures. Some products and services are accepted in one culture while others reject them. It is crucial to modify the products

Art History Comparison of Persistence of Memory by Salvador Dali and Research Paper

Art History Comparison of Persistence of Memory by Salvador Dali and Better Homes, Better Gardens by Kerry James Marshall - Research Paper Example For many artists, the inspiration for their works stems from the things that they know or have experience with.   Salvador Dali included the cliffs of his beloved Catalan Coast in many of his paintings, including his most notorious â€Å"Persistence of Memory†, not only because they were a landscape feature he was intimately familiar with, but also because they helped to represent the duality of meaning he wished to convey in his artwork.   In a similar way, the African-American artist Kerry James Marshall has worked to include his own experience and background into his paintings in such a way that they work to provide a meaningful background to his subjects, adding subtleties of meaning to the overall work that helps to portray his idea of what the painting is attempting to say.  In both works of art, the background plays a large role in establishing the meaning of the work. Although the Catalan cliffs might not have the same impact on an uninformed viewer than they wou ld have on someone who is intimately familiar with the changing faces of these cliffs as the sunlight plays across their face, they nevertheless add a nuance of meaning to â€Å"Persistence of Memory† that might otherwise be lost, especially for individuals who have seen them first-hand or know anything about the background of the artist. For Dali, the cliffs of the background represented the physical equivalent of his â€Å"principle of paranoiac metamorphosis.† Dali is quoted as saying â€Å"All the images capable of being suggested by the complexity of their innumerable irregularities appear successively and by turn as you change your position. This was so objectifiable that the fishermen of the region had since time immemorial baptized each of these imposing conglomerations – the camel, the eagle, the anvil, the monk, the dead woman, the lion’s head. [†¦] I discovered in this perpetual disguise the profound meaning of that modesty of nature whic h Heraclitus referred to in his enigmatic phrase ‘Nature likes to conceal herself.’† (Descharnes & Neret 1994 p. 171).

Alloparenting Essay Example for Free

Alloparenting Essay As an expression of a mother-infant bond, many different species learn to raise their young together or for the other family member, which is known as alloparenting. This bond allows for multiple influences on the infant, the mother, and the group as a whole. These influences are advantages in many ways, one if the mother perishes the infant stands a better chance of being taken on by another member of the family, two if the mother is needed to go out and find food or water, the child will be able to stay with someone until she returns, and three young females who keep other infants have a chance to further their own future parenting skills. The idea of alloparenting can be seen in many societies, but mainly in primates. . In the case of primates, where individuals other than the birth parents help raise, nurture, and in general interact with is called alloparenting. One of the many benefits of living in social groups is the ability to reach out to other family and friends in a time of need. It helps us bond together and form long lasting relationships with one another. This connection built is crucial to the development of expressive and receptive behavior. The idea of helping one another is both needed and to some degree expected. In most cases the people around you are more than willing to give a helping hand, in other cases they may not have the option but to take on a new member to their family. This could be seen as foster care, babysitting, child care, or even as family time. When a mother gives birth to an infant, the hope is the baby will live a long and healthy life. In the case of the mother not making it after child birth, someone will take over the child and raise it as their own. This, in the primate world, is considered an â€Å"aunt†, and would replace the role of the maternal needs for the child. If for some reason the mother has to leave the group, either for banishment or to find food for the others, the infant may be taken care of by an alloparent until the mother returns or the remainder of the infant’s life. One of the most crucial parts of alloparenting is the chance for younger generations of females to gain a better understanding of the role of motherhood. This allows them to be trained earlier on in life and have a better foundation for when they have infants of their own. The benefits of alloparenting can be seen for generations and show how dedicated primates are to what they understand to be family. Primates know instinctively their survival depends on the survival of the offspring being born and raised to a mature age. The foundation built for the infants is the key to future knowledge and understanding of their way of life. In short, alloparenting has been working for many generations in many groups of life. The idea of training young generations of soon to be moms and preparing them for the road ahead is something maybe more groups should adopt. Ensuring the groups survival by taking on the responsibility of an infant even if the infant is not their own, because of an absent mother for whatever the reason may be. Just knowing the bond and connection exists between other living species is phenomenal. Aristotle once said â€Å"In all things of nature there is something of the marvelous† and alloparenting is just one of the many wonders nature has bestowed among us.

Risk Factors for Congestive Heart Failure

Risk Factors for Congestive Heart Failure Congestive heart failure is a syndrome characterized by the inability of the heart to pump enough blood and oxygen to meet the bodies energy needs, an also blood supply. Due to the inefficient pumping associated with heart failure, it then causes a backup of blood in the veins leading to the heart and causes the kidneys to retain fluid, thats when the body tissues start to swell. Heart failure can occur due to many causes such as, coronary heart disease, a heart valve disorder, a heart attack, or exposure to toxins, such as excessive alcohol use. In some people heart failure, will cause the heart muscle to weaken, and it wont pump as it should; in others, the heart failure will cause the heart muscle to become stiff, and between heartbeats the heart wont fill with enough blood. There are four main conditions that lead to heart diseases which causes heart failure, they are: congenital heart disease, heart attack and rheumatic heart disease. With coronary artery disease; a healthy coro nary artery opens, elastic, smooth, and slick. The walls expand and are very flexible to enable more blood through when the heart needs to work harder. The coronary artery disease over time makes an injury to the lining of the walls, making the injury of the arteries more susceptible, to atherosclerosis and the production of blood clots. Due to plaque buildup, it reduces blood flow, and narrows the arteries, so due to the narrowness blood clots will likely form. A heart attack is when the blood supply to the heart is slowed or stopped due to a blockage. Which refers to the coronary artery disease, the blockage happens due to the buildup of plaque. The congenital heart disease usually starts at birth. It is when the heart or the blood vessels near the heart are not normally developed before birth. Rheumatic heart disease describes a group of acute or chronic heart disorders that occurs when one has a rheumatic fever. When having this fever, a heart valve can become damaged. It is an inflammatory disease that can affect tissues of the body, especially the tissue within the heart, or the joint tissues, brain tissues, or skin tissues. The correlation of how all these coincide with each other are very evident, one triggers off another. The first, main symptom of heart failure is fatigue. As the conditions gets worse, shortness of breath, wheezing start occurring during exertion and while resting. If fluid accumulates in the legs, or ankles causing swelling, some sleep with elevated legs, and this makes breathing easier as well. A chronic cough can result as well due to the fluid in the legs. For those who are less active, a buildup of fluid can take place in the middle portion of the body, cause urination to take place excessively during the night, or a person can experience weight gain due to all the access fluid. For a heart attack symptoms, can include pain in the chest, neck, or jaw, sudden discomfort in the chest that doesnt subside over time, sweating, and difficulty breathing. Congenital artery disease has symptoms such as: heart murmurs, bluish tint to the skin, lips, or fingernails, and shortness of breath. Rheumatic heart disease includes excessive fatigue, heart palpitations, thumping in the chest, and s hortness of breath. As for coronary heart disease, it slows the flow of blood, and has a fatty buildup of plaque causing the slowness of blood. To be diagnosed with congestive heart failure, the doctor will review medical history, ask a series of questions such as the extent of how active one can be before the shortness of breath, and all other symptoms are happening, there will be an examination and the doctor will check vital signs, check the heart rate and rhythm, listen for aby abnormalities, press on skin of the ankles to check for swelling. An EKG, and x-ray will probably be done to check for any enlargement of the heart and to check for fluid in the lungs. For the four causes that lead to heart failure; coronary artery disease, heart attack, congenital heart disease, and rheumatic heart disease, it is same process, doctor will review medical history, ask a series of questions about the symptoms the patient is experiencing, listening to the heart. To diagnose heart disease, a coronary angiography is performed. It involves taking x-rays of the coronary arteries and the vessels that supply blood to the heart. An echocard iogram is used to record sound waves to create a picture of the hear; these waves show the shape, texture, and movement of the heart valves, and the size of the heart chambers and how well they are working. An EKG can be performed also to check to see how well the heart is functioning by measuring the electrical activity of the heart, it can detect abnormal heart rhythms that could have causes blood clots to form. Risk factors that associate with heart disease are obesity, excess weight increases the strain on the heart and increases the risk of developing heart disease, because obesity increases blood pressure, and blood cholesterol and then that can lead to diabetes. Hormone replacement therapy, some physicians believe it can prevent heart disease in women, but soon discovered it is harmful using the combined hormones who already have coronary artery disease. Stress and anger can cause heart disease. Scientist believe poor managed anger and stress can contribute to heart disease. Angina, which is chest pain which Is the main system of any coronary artery disease. To avoid heart failure, you must prevent heart disease, by eating healthy, controlling your blood pressure and cholesterol level, maintaining normal body weight, exercise regularly, and try not to smoke. The effects of the condition are the same. If you develop a heart disease, heart failure can come. If you develop congenital heart disease, you are born with it. If you are obese you can have it in early teen years. Mainly this occurs in ages 60+. Treatment available for heart failure is a lifelong condition but to reduce the symptoms and improving life span, the doctor may prescribe medication, and a low salt diet. There is no cure for heart disease, it is a condition that requires lifelong care. For medications, this is for people with moderate control of the disease, and they just make lifestyle changes, and take medications such as nitrates which that relieve chest pain, but it cant clear blocked arteries. There are other medications that help such as antiplatelet, ace inhibitors, beta blockers, calcium channel blockers, and nitrates. Surgery could be a treatment option, because it improves the blood flow to the heart muscle, it Is called Coronary Artery Bypass. Another one that can help is called counter pulsation, inflatable cuffs are placed on the legs and lower abdomen, and so when the heart relaxes the cuffs will inflate and then push the blood vessels of the heart. It is repeated over a series of days and the stimulates improved blood flow to the heart. For people experiencing a heart attack, there is no treatment, but they should seek medical help right away. Advances in medicine and the choice of having a halter lifestyle will decrees chances of death from heart disease. The outlook depends on the patients age, the severity of the heart failure, and heart disease. If it develops and has a treatable cause, some people can regain normal heart function after having treatment. Having treatment people still can enjoy a productive life. References http://search.credoreference.com.prx-sbbcollege.lirn.net/content/entry/hhphealth/heart_failure/0?searchId=a0974ee4-08db-11e7-b7bc-12c1f5c39a71result=7 http://search.credoreference.com.prx-sbbcollege.lirn.net/content/topic/congestive_heart_failure?searchId=a0974ee4-08db-11e7-b7bc-12c1f5c39a71 http://search.credoreference.com.prx-sbbcollege.lirn.net/content/entry/galegph/heart_disease/0?searchId=a0974ee4-08db-11e7-b7bc-12c1f5c39a71result=20 http://search.credoreference.com.prx-sbbcollege.lirn.net/content/entry/hupwh/congestive_heart_failure/0?searchId=27bd9f65-08e9-11e7-a9b8-0aea1e3b2a47result=0PHPSESSID=1umtuv34msp2lhp90kpcgagpn0 http://search.credoreference.com.prx-sbbcollege.lirn.net/content/entry/columency/congestive_heart_failure/0?searchId=27bd9f65-08e9-11e7-a9b8-0aea1e3b2a47result=1PHPSESSID=1umtuv34msp2lhp90kpcgagpn0

Prejudice :: essays research papers

Prejudice, the act of judging someone based on outward appearance or social standing. In the 1960’s Harper Lee wrote a book called To Kill a Mockingbird, about prejudice and how hard the times were. In To Kill a Mockingbird, there are many examples of prejudice showing how morally wrong it was. There are several examples of prejudice in the book: Tom Robinson because he is African American, Boo Radley because of his standing in their society, and the Cunningham Family because of how poor they were. The following paragraphs will discuss these examples.   Ã‚  Ã‚  Ã‚  Ã‚  Tom Robinson was one example of prejudice because he was African American. â€Å"‘You felt sorry for her? You felt sorry for her?’ Mr. Gilmer was ready to rise to the ceiling† (Lee, 197). This is when Tom Robinson is on trial for being falsely accused of raping Mayella Ewell. The people thought it was not right for Tom Robinson to feel sorry for Mayella because he was black and she was white. â€Å"Tom, did you rape Mayella Ewell?† (Lee, 196) The fact that Tom was even brought on trial was an act of prejudice. In courts today the case wouldn’t even had made it to court and here they are accusing him anyways. Tom Robinson being convicted was the biggest act of prejudice in his case. There was no evidence against him to convict him with. The only reason he was convicted was because it was a white jury and he was African American. These were examples of racial prejudice which was very prevalent in those times; also common was social prejudice, as in the Cunningham’s case.   Ã‚  Ã‚  Ã‚  Ã‚  The Cunningham family was an example of social prejudice because they were poor. â€Å"Miss Caroline, he’s a Cunningham† (Lee, 20). This is when they are in class and Miss Caroline is trying to give him lunch money. Scout tells her he is poor and won’t be able to pay her back and is too proud to take it. â€Å"He ain’t company, Cal, he’s just a Cunningham† (Lee, 25). They invited Walter back to the house for lunch and he poured syrup all over his food and Scout gets on his case about it. Cal tells her she shouldn’t do that and she implies that it doesn’t matter what they say to him he is just a Cunningham, she is being prejudiced because she knows he is poor. Another reason people are prejudiced to the Cunninghams is because they have to pay with crops.

United States Foreign Policy Following World War II Essay -- America C

Though the United States was the military power of the world prior to World War II, its foreign policy was one of detachment. The government was determined not to get involved in other countries affairs barring unusual circumstances. A World War provided big enough means to become involved, as many Americans became enraged with the military ambitions of Japan and Germany. Following World War II, Soviet leader Stalin initially agreed to a democratic government in Poland and to free elections in other Soviet-occupied countries, but he ignored his own promises. This caused the United States and Britain to ignore Stalin’s wish of taking a hard line with Germany in settlement talks. The Soviets formed the Socialist Unity party in East Berlin and effectively gained control of East Germany. Though this had a lot to do with the fact that the European people were increasingly tired and lacked the energy to fight a growing Socialist party line, another major factor was that there were enough citizens in this area and in â€Å"other Soviet-dominated countries who believed communism was a better social system and that it could breed a new kind of humanity† (Stranges, 193). The apparent spread of communism caused many to question the government’s policy of non-intervention in foreign affairs. A counselor in the United States Embassy in Moscow, George Kennan, introduced the policy of containment which said that America needed to stop the spread of communism and that it would eventually die out so long as it did not broaden. Not only were the American people scared of the spread of communism, but the United States government believed that communist nations would spread like falling dominoes if even one country in a region began enacting socialist policies. The United States implemented this new policy with the passage of the Truman Doctrine and the Marshall Plan of June5, 1947. In the Truman Doctrine, then President Truman pledged $400 million in aid to Turkey and Greece in an effort to avert communist takeovers. This served as an open ended offer to nations â€Å"to choose between freedom and democracy or terror and oppression† (Stranges, 194). The Marshall Plan was an effort to rebuild 16 nations in Europe. $13.326 billion was pledged to Britain, Germany, Italy, Denmark, Norway, Sweden, Iceland, Turkey, Greece, Portugal, Ireland, Holland, Belgium, Luxembourg, France, an... ...n claims that they it was winning the war seemed inaccurate as the North Vietnamese were able to launch the Tet Offensive in January of 1968. As the American public rapidly began to oppose the war, Nixon began to remove American troops from Vietnam while increasing the bombing at the same time. Nixon claimed he was ending the war, but the United States forces invaded Cambodia in april of 1970. The United States had removed all troops from the area by March of 1973, much later than most Americans believed this should have happened. Following the war with Vietnam, America foreign policy saw a new shift. This shift is marked by the decline of containment to a policy of a ‘here and now’ approach. That is, the United States’ new policy was to deal with each situation on a case by case basis rather than treating every threat of communism as a threat to containment. This reclaimed part of the old policy of objectivity in international affairs. As the past shows, controversies and wars alike have the power to dramatically shift a countries foreign policy. One can only wonder what will cause the next change. Works Cited: Stranges, George. The Cold War. New York: Random House, 1997

Epic of Beowulf Essay - Alliteration in Beowulf -- Epic Beowulf essays

Alliteration in Beowulf  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   The diction of the Old English poem Beowulf is distinguished primarily by its heavy use of   allliteration, or the repetition of the initial sounds of words.    In the original manuscript version of the poem, alliteration is employed in almost every line (or two half-lines); in modern translations of the poem this is not so. Beowulf uses alliteration [my italics] and accent to achieve the poetic effect which Modern English poetry achieves through the use of poetic feet, each having the same number of syllables and the same pattern of accent (Wilkie 1271). In lines 4 and 5 of the poem we find:    Oft Scyld Scefing   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   sceapena preatum monegum maegpum  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   meodo-setla ofteah    The repetition of the â€Å"s† sound in line 4 and of the â€Å"m† sound in line 5 illustrate alliteration, and this occurs throughout the poem, providing to the listener an aesthetic sense of   rightness or pleasure. In 1958 two language scholars, Lehmann nd Tabusa, produced an alphabetized list of every alliterated word in Beowulf. One translator, Kevin Crossley-Holland, in his rendition of the poem in Literature of the Western World, actually includes considerable alliteration, but less than the original version of the poem (Wilkie 1271). The Old English poet would â€Å"tie† the two half-lines together by their stressed alliteration (Chickering 4).    The first half-line is called the on-verse, which is followed by the off-verse. Each line of poetry ideally contains four principal stresses, two on each side of a strong medial caesura, or pause, and a variable number of less-heavily stressed or unstressed ones. â€Å"At least one of the two stresse... ...lishing, 2000.    Magoun, Frances P. â€Å"Oral-Formulaic Character of Anglo-Saxon Narrative Poetry.†Ã‚   In TheBeowulf Poet, edited by Donald K. Fry. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1968.    Renoir, Alain. â€Å"Point of View and Design for Terror in Beowulf.† In TheBeowulf Poet, edited by Donald K. Fry. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1968.    Stockwell, Robert. P. and Donka Minkova. â€Å"Prosody† In A Beowulf Handbook, edited by Robert Bjork and John D. Niles. Lincoln, Nebraska: Uiversity of Nebraska Press, 1997.    Tharaud, Barry. â€Å"Anglo-Saxon Language and Traditions in Beowulf.† In Readings on Beowulf, edited by Stephen P. Thompson. San Diego: Greenhaven Press,1998.    Wilkie, Brian. â€Å"Beowulf.† Literature of the Western World, edited by Brian Wilkie and James Hurt. New York: Macmillan Publishing Co., 1984.         

511 Midterm

511Part 1. Zomeworks: Four Decades of Design-Driven Innovation in the New Mexico Desert 1. )I believe that no, Zomeworks should not aggressively pursue the solar water heater market. I believe this for many reasons. Number one being that natural gas is one of the most abundant natural resources that the world has and if individuals are not being compensated for using a different technology then they will not change, it is sad, but it is reality. In today’s present society individuals do not like change nor do they like more expensive change.What I mean by that is it is quite expensive to have a solar water heater installed. I think that Zomeworks has a great opportunity to further maximize their current portfolio as long as they really start to focus on it. Zomeworks is a leader in Passive Solar Technology. I feel that this type of technology is not well known and that by pursuing the solar water heater market they are going to jump their innovative wave too soon. I think a go od indication of this is the fact that Zomeworks is producing products right here in New Mexico and I have not heard about them until this midterm.Zomeworks need to capitalize on the very valuable assets it has to offer. For example, Zomeworks Passive Solar Tracker is a great product for them to get their brand name recognized. While all of this is just my opinion I believe that in order to really make an educated analysis on whether or not Zomeworks should pursue the water heater market, the first thing I would look into is the overall goals of the outside investors, since they hold the majority stake in the company. I would want to look at the actual finances of the company.I would conduct research to find actual amount of quantities sold, revenues generated by each product type, and production costs associated with each product. In addition, it would be important to know the firm’s costs of optimizing its existing portfolio and its benefits against the costs and benefits i nvolved in focusing on the solar water heater market. Minimum Winning Game is defined as, â€Å"the first major market opportunity for a new technology that is limited enough to provide a clear target for the technology and product development efforts in the short to medium term and, nd sufficiently large enough to establish the foundation for the long term business and financial success. It requires iterative double linking process of understanding the business opportunity for the technology and linking that to technical priorities. † For example, a minimum winning game for Zomeworks would include many different facets. A winning strategy at Zomeworks would include further product and technological development that energizes and inspires its target consumer.The company knows that its target consumer base is mostly comprised of either â€Å"going green† supporters or those off the grid who require their specialized products. Zomeworks simply needs to use a more effecti ve strategy to communicate its message of â€Å"why† consumers should purchase its solar water heater. El Bulli accomplished the communication of its vision by highlighting an expression of innovation and a team that â€Å"constantly sought new techniques and new equipment with which to experiment†, rather than the message of running a restaurant to make money.Zomeworks needs to focus on redesigning the core meaning behind its entire portfolio before it can successfully expand its reach in promoting its solar water heater, Zomeworks currently caters to the niche buyer who has a definitive need for a solar product. If Zomeworks is going to expand into the consumer solar water heater segment, work needs to be done on communicating the environmental benefits of this product. A winning strategy at Zomeworks would include leveraging their customer target segments that show the most growth potential. . ) Full Credit Leadership is one of the key drivers in running a company. Leaders have many techniques and organizational structures to choose from depending on the type and size of the firm. When it comes to Zomeworks I think that an informal organizational structure and leadership technique would be the best. What I mean by informal organizational structure is the acceptance of input from all employees. Since Zomeworks is of a smaller scale they can afford the diverse inputs of their employees.While it is important for a business to have a structure in place as it grows, I feel a formal structure can have unique drawbacks while a company is still small. Employees in a startup business need to feel more like partners in the company's vision. Placing employees in rigidly defined roles when the company is small enough to ensure that all employees’ work together can create a rift in the relationship between business owners and employees, which can greatly affect the performance of the company.Strategic decision-making is generally more centralized in smaller organizations than in larger companies, again due to the relatively fewer number of managers found in small companies. What I mean by informal leadership is very well illustrated in the Monnalisa Clothing Case. â€Å"The founder is an essential element of our system of control,† says a Monnalisa product manager. â€Å"He knows when to feed the creative forces of the company or when to draw attention to critical production, financial, or quality indicators. As stated in the case, Monnalisa is a medium-sized Italian company that designs and sells clothes and accessories for children. Monnalisa is a great example of a company that has formal (results control) and informal (social control) mechanisms to manage its concurrent and ongoing need for creative design and efficient production processes. At Monnalisa, there’s no intention to limit creativity, but increasingly the company is trying to offer the stylists a minimum structure by running a series of internal meetings at the beginning of every collection.This collection briefing enables the team to define the objectives in terms of what to create (and its quality standards), when to create it (fashion weeks and availability at the shops for the beginning of the season dictate the timing), and at what target cost. Significantly, the company has introduced new software that allows the stylists to monitor the consequences of their creation(s) in financial terms (through cost cards) and in development terms (through technical cards) as ideas progress. With this tool, we don’t want to limit creativity at all—actually we want to maximize our creative potential and avoid the problems we had in the past when collections ended up to be incomplete on the shelves because we decided not to produce some low margin prototypes,† the CFO emphasizes. I think that for Zomeworks this type of managing between creativity and business would actually be pretty easy. Zomeworks management str ucture seems like it is very strong and they understand what each of their roles is.I think that the hardest part for Zomeworks would be the fact that the employees that work there are so smart and have so many different ideas that if would be hard keeping input to a minimum and explaining why management chose one idea over the other. 3. ) Full Credit Today, in order to be competitive it is essential to recognize the value of â€Å"knowledge† and to strive for an improved ROI and better management of your organization’s knowledge assets. Perhaps your organization has already recognized the value of the knowledge that it has spent its hard-earned capital to obtain.If so, you may already be taking steps to formalize the collection of valuable knowledge gained from experience and organizing knowledge in ways that benefit the entire organization. These new approaches are collectively referred to as â€Å"Knowledge Management†. â€Å"The fact is [knowledge managemen t and best practice sharing] is good for business. The faster and more effectively we can share ideas, the better we can make our product, the better we can serve our customers, the better we can build a committed team of employees, and—bottom line—the better we can earn profits for our shareholders. One way that Zomeworks can increase its internal knowledge capture and internal knowledge sharing is to build their collaborative competency. Collaborative competency is a firm’s ability to realign its internal resources and capabilities to the changing environment by leveraging on external resources and capability-acquiring mechanisms such as strategic alliances, acquisitions, and joint ventures. Zomeworks could greatly benefit from collaborating and sharing their passive solar technology.For example, lets say that Zomeworks collaborates with the company that is selling the majority of the solar water heaters in Europe. They could use this collaboration to learn fl aws that the Europe product might have or vis versa. Also, if they partnered with this European company their brand name would be out there more and this type of collaboration could eventually lead to a joint venture and the entrance into a new economy for Zomeworks. 4. )When it comes to the question of determining your target market you have to take into consideration what your product is and how your product is going to be used.Whether or not suburban residential southwestern United States is the right target market for the solar water heater is not the biggest concern for me. I think the bigger question to ask is, is it the only target market for the solar water heater and the answer is no, it’s not. I would agree that solar water heaters are more effective in the southwestern United States. I do not think, however, that the southwestern United States is the only target market to approach.If we again refer back to the scenario of just the Albuquerque area we know that the residents that live close to the natural gas lines are the residents that are going to be using gas water heaters because it is extremely cost effective. Therefore these individuals will have no financial incentive to give up their gas water heater for a solar water heater (refer to figure 1. ) The real target market for residential Albuquerque would be those residential areas that are further away from the gas lines since they are most likely using electric and propane heaters, which are around 10X as much to use than gas water heaters.Since customers are spending a lot more on electric and propane heaters they would be the best residential target market for the solar water heaters since even though the instillation of a solar water heater will be expensive in the beginning it will quickly earn its value compared to how much the resident owner was originally paying to operate an electric water heater. Figure 1 The key to remember is that there has to be a real problem that solar wa ter heaters solve in order to warrant mass adoption, something I don’t see happening in the United States, at least in today’s society.It appears that Zomeoworks is best positioned to pursue emerging markets, because these markets have conditions that produce problems that Zomeworks can solve. The Chotukool refrigerator further exemplifies the importance of having used a product to solve a problem. In rural Indian villages, traditional refrigerators were too expensive and an unreliable power source made them unconventional. The Chotukool merged the gap between having a functional and inexpensive refrigerator (something the Tata nano also did). Obviously this product would never serve as a primary cooling unit in the U.S. and I feel like solar water heaters fall into a similar category. The only target markets worth actively pursing are either idealists and those homeowners living off the natural gas line (self-centered). Since people with no gas lines typically use cos tly and inefficient electric and propane water heaters, installing a solar water heater would be a cost effective solution. The difference of course is that idealists have an emotional drive toward the product while those living off the natural gas line have a functional, self-centered need for the product. . ) I think that currently the company has a reserve the right to play strategy see figure 3 below. This means that the company invests enough to stay in the game, but avoid premature damages. This strategy may work for them now, especially since customers find them due to very little outside advertising, besides of course a magazine ad that targets the same consumers who are already are knowledgeable in the technology. Basically, Zomeworks is following a strategy aimed at maintaining production for the relatively localized and sporadic level of demand.I don’t see the company having as much potential by encroaching on the traditional energy market. Instead of adapting, Zom eworks needs to use a shaping strategy to redefine what it means to actually use solar. Lets face it, at the end of the day consumers are going to buy what they are most comfortable with and whatever is most popular. Incidentally the people making decisions for businesses act the same way. People want to be energy conscious consumers. Zomeworks needs to step into the wave and excite customers about the solar philosophy.How about designing a marketing campaign that shows which companies use Zoneworks products and how it has impacted the earth. This creates a popular group where individuals and businesses get social recognition for supporting rentable sources of energy. If I was going to make a shaping view for Zomeworks the biggest part would be for the based of Steve Baer’s philosophy. I think that Steve could have his engineers work quite diligently on producing a solar water heater that could be a leading example in the industry.It would set out and educate that population of what a big deal this type of technology is and how good it is for our world. I would really push advertising since we want to create a lot of demand. Figure 3 6. )B2C is defined as any business who sells primarily to the end customer while, B2B refers to any business who sells primarily to other businesses both online and offline. B2B markets are generally small vertical markets, often niche in size, comprised of a few thousand sales prospects to maybe as large as 100,000 prospects.B2C markets are typically large broad markets of tens to thousands to millions of sales prospects. I believe that Zomeworks should try a B2B approach instead of a B2C for the solar water heater market. I think that a B2B approach would be better for Zomeworks to pursue for many reasons. I think that the greatest reason that Zomeworks should go to B2B is to benefit their Research and Development department. If Zomeworks uses a big-box retailer to sell their products than it can increase the funding it h as towards R;D projects.If Zomeworks wants to have better product placement it needs to improve dealer relationships and further relationships with businesses that are possible customers. The benefit of using a B2B approach is that more effort can be spent on support and instillation, assuming that B2B results in a lower number of buyers. Instead of trying to cater to individual consumers, Zomeworks could appeal to servicing multiple needs of entire organizations and cultivating lasting relationships with its clients. Zomeoworks also needs to find a partner in the appliance industry.A reputable business partner would add credibility to Zomeworks and its products, and marketing multiple variants of its products would help diffuse solar technology into the market. Plus since brand identity in B2B markets is created through personal relationships and consultative selling with the other business Zomeworks doesn’t have to worry about product advertising. They can use the other bus inesses and resellers to do the marketing for them if they used the B2B approach. With their client base typically being repeat customers the transition would be easy. The lifetime value of a B2B customer is much higher due to the higher cost of sales and the likelihood of repeat or add-on sales to the same customer. † I think that with a B2B approach it would be easier to have multiple product configurations. I think that my having multiple product configurations Zomeworks is helping sell more of their product without the annoyance of pushing all of their products onto the customer, which in return could make them not want to buy the product since they will then be locked in. I elieve that by having a B2B approach it will help facilitate the diffusion of technology. I believe this because if you have many or even just another business selling your product they are able to advertise and speak to the value of the product. I believe that the one of the greatest ways to diffuse t echnology is to educate people of that technology. When individuals are fully educated on what the different products are used for etc. , they will be able to make an educated decision on whether or not the different products would be a right fit for them and their needs.The ever-changing market that is technology can very easily influence people, so by having resellers be able to answer questions and explain the products they are helping Zomeworks diffuse the technology. I think that a good example of a situation in where technology was diffused is in the example that Everett Rogers gives, â€Å"the implementation of water boiling to obtain higher health and wellness levels of the individuals living within the village of Los Molinas. † In this case the residents of the village have no knowledge of the link between proper sanitation and reduced levels of illness. In Los Molinas, a stigma is linked to boiled water as being something that only the â€Å"sick† or â€Å"u nwell† consume, and thus, the idea of healthy residents boiling their water prior to consumption was frowned upon, and those who did so wouldn't be accepted by their society. †3 Much of the reason for the lack of success is because the social norms and standards of acceptance into society greatly outweighed the idea of taking on this innovation. Zomeworks could also levarge what there target market should be in order to diffuse technology. With the proper market the customer base will be very accepting of this new technology.For example, bringing the technology to individuals that are very environmentally friendly. 7. )I believe that although Zomeworks is great at the R&D aspect of their company. I think acting as an R&D laboratory and licensing out technology and products would be a smart move for Zomeworks. They currently have a limited manufacturing layout (I am assuming since the one location is in Albuquerque), so switching to a pure R&D structure would be relativel y easy. If Zomeworks focused more on the R&D aspect of the business they could contract out to companies that would pay very well.TTTech faced a similar problem when deciding to either license out its time triggered system or become an engineering partner. The benefits of licensing its technology would be faster diffusion into the marketplace through various product variants. Its possible that firms would see alternative uses for Zomeowrks technology and products, just like how coolcell was designed because of a outside firms asking for a solution to cool batteries and increase there usable life. Another benefit of licensing includes focusing more on invention and innovation, which would help Baer diffuse his solar philosophy into a wider range of products.They could become a B2B company, which would free up the amount and time it would take set up stores everywhere and sell directly to the customer. I think that if Zomeworks handed over the sales operations to one or multiple compa nies then it would be a lot better off in the sense that it would really have the opportunity to perfect the products that it currently has and the time to invent new ones. I think that there are pros and cons to both solely being a R&D company or readjusting their sales strategy. I feel that with R&D come two main types.The first type of R&D is going to be the hardcore image processing and specialized stuff, which is giving you substantial competitive advantage. This is usually less than 5 percent of all the software developed, takes years, and gives you an edge and the ability to do projects others just won't or can’t do. For example, I currently am an intern at Sandia National Laboratories and the company performs a lot of WFO (work for others) and R;D research, but at the same time Sandia has corporate tools that they would not share with anyone simply on the fact that the knowledge an product are so valuable and crucial for the company.The second type of R;D can be descr ibed as general utilities written to spare time. For everything that falls under section one you have to be careful since this kind of stuff can either simplify the life of your competitors too much. To have in-house SW of this kind also usually means hiring a master in computer science or a genuine mathematician to actually develop it. For everything under section two you are doing a proactive disservice to the community by keeping these closed. You could spare a lot of people a lot of grief by giving them access to what you have, and get the same in return.The pros and cons of just revamping the sales process would be the fact that you would be able to monitor how your products are being sold and used. You could know that the purpose of your product is being used for what it is actually meant for. I personal feel that for Zomeworks I wouldn’t become solely an R;D company, but a lot of my attention would go to this aspect of my business. 8. )Steve Baer I believe is a very go od leader. He takes care of his employees and values the company’s vision and mission.A deeper meaning of Zomeworks’ products is that they present society with a decreased dependence on high technology, and therefore a more direct relationship with the sun and the natural world. â€Å"Industrialist, manufacturers, and scientists have made man so successful that he is becoming rude to nature. Let us not allow this. Engineers and businesses must lead the way a to good manners. With more energy, more experiment, and more study, man can spread throughout the universe while being polite to nature at home. Appropriate industry utilizing science will allow part of the earth to be left alone.Packing up to leave would show good manners. † I believe that the above quote really emphasizes what Steve Baer is trying to convey with the hidden meaning in Zomeworks’ innovative technologies. I believe the true meaning of the solar water heater is not that we can passively heat our water by ourselves, but is more about the idea of not subsidizing our natural resources mainly the sun in this case. I think it is greatly related to the fact that we should be able to take care of ourselves and if we continue to deplete the world of our natural resources then we are going to destroy our species.For Steve Baer I believe that the acceptance of the passive solar water heater would show that the world is moving towards a place where they are starting to appreciate the world around themselves. Zomeworks needs to communicate its products reliability and functionality in ways that support and augment high technology. A big question would be, how does one publicize the purchase of a water heater and how will they be socially rewarded for the purchase that sits hidden in the home.A water heater is much different than sporting a recycled water bottle or eco friendly clothing, but what if there was a way to publicize the product? 9. ) Full Credit When thinking about how Zomeworks could help the public in understanding its products I think that one of the first questions they should ask themselves is â€Å"who are our customers? † By asking themselves this question they put into perspective whether or not their customer will have any questions about their product. Usually Zomeworks customers are highly inquisitive individuals so making sure that their products are explained well is very important.Also, since many of the customers are returning customers they will want to be consistent on how they explain their products. The case illustrates to us that the potential United States solar water heater market is lower in comparison to foreign markets such as the European Union. Solar water heaters definitely have a positive public image, but public awareness is low due to poor publicity. If Baer does decide to produce his solar water heater he will definitely have to explain the benefits well enough so that the general public would be interes ted and want to purchase one.One way that Baer could inform the public on his products is through quick vignette tapings that he could easily post to his website or you-tube. I think that if Baer did want to pursue the solar water heater market he would have to explain the product to the public more. I think that he could easily do this without compromising his vision. He doesn’t have to offer bribes or subsidiaries in order to communicate the benefit that the solar water heater has to offer. He just has to explain how great the solar water heater is that way people will want to buy it on their own.I think that explaining the products better will actually help Baer in the selling of his products because to be honest people don’t want to buy something they know nothing about. I believe that no, Zomeworks should not expand into producing educational tools; I believe that the market is too small to make anything more than breaking even. Plus I think that if they were to e xpand into any other market they should shoot for what they are passionate about which is solar water heaters. Whether or not Baer’s water heater is an invention or an innovation is a good question.An invention is defined as, â€Å"A new device, method, or process developed from study and experimentation. † An innovation is defined as, â€Å"The act of introducing something new. †So in essence innovations lead to inventions. An innovation is the idea and invention is the creation and actual outcome of innovation. So based on what I understand the differences between the two to be I believe that the solar water heater is an invention that was based on the innovation of having a more direct relationship with the natural world. I feel that Zomeworks models a design process like Bang and Olufsens.It is very similar to a â€Å"Manhattan Project† type production place. Manhattan project design is a type of production development where many ideas are explored in parallel in early stages. It is a very design driven process. I think that the amount of controls in Zomeworks is pretty spot on. I think that everyone in the company shares the same values, which leads them stay on route to the mission. I don’t believe that Zomeworks engages their customers like Lego did. I think that they rely really on only the engineers and Steve Baer for the designs and input of the designs.I think that it would be very beneficial if Zomeworks did decide to leverage its passionate customer base. I think that by leveraging their customers they would be able to gather very innovative and diverse responses on their current products, or they could get ideas for new products. 10. ) I believe that Zomeworks’ innovations are not too radical for conventional houses. I think that the products they design are good for any type of house I think that their designs may be too radical for the conventional person.Conventional people don’t need the produc ts that Zomeworks produces. There is little incentive to buy a solar product that requires a labor-intensive expensive instillation, and periodic adjustment. Furthermore, its not likely that Zomeworks would be able to convince consumers to purchase multiple products to install in their â€Å"conventional homes†. Again, there is no problem conventional homeowners have that need to be solved with solar technology, unless they live off the grid or in an area with unreliable electricity, which is unlikely in the U.S. In today’s world there are all sorts of different people you have minimalists compared to the materialistic, you have the environmentalists compared to the contaminator. Zomeworks sell product not for the general public it sells products to a very specific kind of person and although the world in moving towards more an an eco-friendly environment there are still many people out in the world that will not buy Zomework products based on the fact that they are re ally not value added in a personal way.Unless there is a cost benefit to use these products Zomeworks is going to have a hard time appealing to the individuals who are just concerned about how it affects their personal bottom line. I think that Zomeworks should continue to sell their products to anyone who will buy them I think that there is definetly not a big enough market for Zomeworks to bring back the production of Zomes. What would be smart is to make Zomes available as an order to make strategy. You could order custom homes such as Lego did with the custom lego sets.This way you could personalize your Zome with all or none of the other Zomeworks products. I feel that Zomeworks would increase they sales of products quickly because everyone would want the most up to date Zome. 11. ) Zomeworks technology is different than a Nintendo game system or smartphone operating system. Zomeoworks cannot lease out the sun in the same way that Nintendo can demand money and incentives from g ame developers. If Zomeworks decided to sell its technology as a platform it wouldn’t work the same way as traditional â€Å"conventional† products.Whereas game system manufactures usually have tight controls over their platforms, Zomeoworks technology is not that advanced. Likewise, why would you give your technology away so that others can imitate your products? This is one reason why TTTech decided against leasing out its technology or even co-engineer products using its proprietary technology. The only product that I think Zomeworks could position as a platform are the Zomes. They could encourage architects to purchase their Zomes to build modern, environmentally friendly homes.Just like Apple pushed third party developers to come up with different Apps that individuals can download to their different Apple products. I think that Zomeworks should keep all the other products and possible just have re-sellers for them because I feel like the other products are what g ives Zomeworks their competitive edge. A winner-take-all strategy is defined as; a company – usually in a new space that is growing very quickly – should spend a lot of money today in order to achieve the top spot in market share, because they will likely keep that spot in the future.The polarization of winners and underperformers is intensifying. Once, a chief executive officer could claim that the performance of the industry, not the company, was the prime mover for stock prices. But with the advance of globalization and technology, companies whose products or service models have the slightest edge over the competition can quickly exploit that advantage. Investors are scrutinizing companies one by one, screening out those with merely average performance and investing the bulk of their money with the top one or two players in each arena.This phenomenon has created a â€Å"winner-takes-all† dynamic. There will be many companies who will destroy their companies i n the next 18 months by pursuing a winner takes all strategy. They will think they are doing what’s needed now to assure their future success. Instead, their reckless spending will exhaust their cash and they will likely find investors are too skeptical to keep giving them more money in the future. I don’t believe that the solar water heater market is a winner take all. I don’t believe this because although it is new space it isn’t growing quickly.The solar water heater product is going to have to be perfected before if can even become its own market. Yes, Zomeworks is going to be up against network effects in the because as time moves on competitors are going to start coming out to the woodworks in American and put peer pressure on Zomeworks to develop faster and develop a better product. Also, I believe that the R&D segment at Zomeworks is going to constantly be pushing themselves on different innovations to become the best solar water heater available. 12. )I think that Zomeworks has a very loyal customer base and really need to optimize the relationship between them.Zomeworks could even reward companies or individuals who buy their products by advertising a list of â€Å"socially responsible companies†. I think that Zomeworks could mimic the practices of Bang an Olufsen especially how Bang and Olufsen â€Å"think how their customer lives. † When you work with very specialized products you are not going to sell to that general public you are going to be selling to individuals that believe in the product just as much as you do. I feel that a very smart tactic that Zomeworks could use in order to leverage their customer base is to develop a loyalty program.All loyalty programs are unique, and they require ongoing and complex communications. If customers don’t understand a program or if the terms change, they will become disinterested at best or feel betrayed at worst. The characteristics of a good loyalty progr am might include: †¢ Clear benefits †¢ Achievable rewards †¢ Consistency †¢ Sustainability †¢ A feeling of appreciation †¢ Engagement †¢ Personalized, ongoing communications (print and electronic) †¢ Reward for referrals Loyalty programs in general are a huge opportunity for print and value-added services.These programs can be used for program planning, creative collateral development, customer support, or rewards and redemption management. In today’s market, success requires defining a targeted market, becoming an expert in understanding customers’ business issues, taking a cross-media approach to engaging customers’ clients, leveraging cross-media to drive interaction between print and electronic communications to improve and measure campaign response, and leveraging loyalty programs to generate ROI for you and your customers. I used to work for BCBG Max Azria, which is a high-end clothing store for women.Because our pri ce points were so high our sales greatly relied on the consistent client. This company uses a loyalty program and that is why I think they do so well. They make sure that every client that goes into the store is treated like a queen with a personal shopping experience. All of the clients at BCBG Max Azria always get first choice on sale merchandise. They do this by having events strictly for clients the day before the sale actually begins for the general public. Also, Zomeworks could give out samples of its technology in the form of small prototypes.Recall that G&B tested out its product experiments at religious festivals attracting thousands of people. After considerable excitement stewed among the participant, G&B used community members to distribute its Chiotokool in Godrej. Zomeowrks is not leveraging its current customer base or future customer base. Current customers need to be rewarded and leveraged to promote the products to untapped markets. 13. ) Full Credit I think that Z omeworks should create a business model for the solar water heater like the business model Tequila Mobile has.I think that a multi-sided would be the best choice for Zomeworks because it would allow them to have the best of all worlds. Their technological environmentally friendly products would prosper in this type of market. They would be able to have an R&D side that could sell solar water heaters to large industrial firms, and other large entities. They could supply solar water heaters to construction companies that are building homes and along with the solar water heater look into selling Zomes to the construction companies.To take that scenario a step farther Zomeworks could contract out interior decorating companies that can make household decorations (couches, desks, beds, etc. ) to fit nicely in the odd shaped Zomes. Some of the Indirect/Direct network effects that Zomeworks would run into are the having lower operational/overhead costs since re-sellers will take over the du ties of selling most of the items. They will also have lower advertising costs since the re-seller would take on those costs too. Also they would benefit from developing the Zomes and specialized products to equip the Zomes for example, the solar water heater.Users Traffic Partners 3rd Party Developers Billing Partners Multi-sided Platform 14. ) I think that Zomeworks would never use social media as a way to commercialize their water heater. I feel that Zomeworks could either greatly benefit or greatly suffer. Let’s talk about the negative aspect of using social media firkst. I think that Zomeworks would suffer greatly if they even tried to. I believe this because of the simple fact that Zomeworks is so against the use of high technology just because it is available to us.I think that if Zomeworks did try to use social media it would send the wrong message to the customers that know what Zomeworks believes in and stands up for. I will discuss below, the underlying causes of s ocial failures may be very different. Social failures represent opportunities for firms to step in and provide social functionalities that enable people to pursue new relationships or strengthen existing ties. Most of us are not accustomed to think about the social world in terms of social failures. We have been conditioned to think about the world in terms of the relationships and interactions we do have, rather than those we do not have.However, a moment’s thought will reveal that you may be facing some of these social failures yourself. Maybe you and your closest friend wish you could spend more time together, but you cannot, because you are separated by thousands of miles. Perhaps you and your dad wish that you could confide in each other more, but both of you are afraid of making the first move for the fear of being rebuffed by the other. When talking about Zomeworks I believe that social media would not solve any social failure besides advertising.When even considering advertising Zomeworks would have to consider the fact that they are a company that is completely against the use of high technology because the company believes that â€Å"high technology has disempowered us†. The company could come off hypocritical if the advertising choice they decide to use is one that involves the idea of high technology. On the beneficial side, Zomeworks use popular issues such as climate change to create a Facebook presence. Increasing exposure is not a joke. Zomeworks needs to make an emotional appeal to people and Facebook is the easiest way to communicate it.A lot of ideas could be generated for the R&D team at Zomeworks and real time demand information could be obtained by following the social media posts. Part 2. : Expressing the Terroir of Rioja 15. )If you refer to figure 3 on page 6 you can see that with a shaping view we are trying to take on the leadership role of deciding how an industry operates. The winemaker that I choose to make a shaping view for is Maria Jose Lopez de Heredia who runs the Marques de Murrieta Bodega. The reason that I picked Maria is the fact that I believe from the way she talks in the case to be very passionate about Rioja.I would want to base the shaping view on the fact that her grandfather was very modern and had the courage to change many of the historical and traditional practices of Rioja. I feel that she would be the most accommodating winemaker to challenge the process, which is the main goal of a shaping view. I think that it would be a good start to come up with a mission and vision, as well as the values that could be held by all in the industry. Our vision would center on keeping the traditional style of Rioja with bringing in modern flavors. Since there isn’t much research on the grapes the use to be used there would be a lot of rial and error. I think that from being a family member of one of the region’s most historic estates, the other bodega owners will most likely respect Maria and follow in the values that we set up for the industry. 16. )The term ‘dynamic' refers to the capacity to renew competences so as to achieve congruence with the changing business environment; certain innovative responses are required when time-to-market and timing are critical, the rate of technological change is rapid, and the nature of future competition and markets difficult to determine.Innovation occurs in a network of relationships between firms. Collaborative competency is a firm’s ability to realign its internal resources and capabilities to the changing environment by leveraging on external resources and capability-acquiring mechanisms such as (strategic alliances, acquisitions, and joint ventures. ) Nintendo’s strategy is open innovation. Open innovation is where you start optimizing your secondary talents that in return it creates a brand new market. So instead of competing head on, you bypass the other competitors by creating your own market.Dynamic marketing competencies enable firms to move into new territories by market sensing and technological shifts. Apple’s strategy is one of simplicity that was greatly fostered by the former CEO Steve Jobs who was probably one of the greatest visionaries ever. The company executed this strategy of simplicity by executing the timing of their products to the â€Å"T†. Also all of their products are capable of doing pretty much anything and all with just one button. I feel that I would use a mixture of those approaches.I would not fully commit to the idea of open innovation because I don’t think that it would be wise to leave the market of Rioja. It is not like a game console to where you can switch into different markets quite easily. I like the idea of using Apple’s competencies of innovation and superior quality. When markets are dynamic and ever-changing two things that you want to stay constant are your ability to always be innovative and the reputation of superior products. If I were a winemaker in Rioja I would reach out to the other Bodegas and see if any of them would want to start a strategic alliance.First off there is power in numbers and secondly you get access to more resources during all the different phases of development. 17. ) Full Credit The first scenario is that if I had a client that didn’t have a budget or didn’t care about the mass market I would want them to follow the business model of Elbulli. Elbulli didn’t care about anything except making the best most innovative meals and providing the most amazing experience. The only reason that I think my client should model the elBulli model is because money isn’t an option and the only thing that is a requirement is high quality.Elbulli has a very unique model in the sense that it isn’t about the bottom line, in fact ElBulli went out of business for a period of time and is now currently out of business again. Elbulli serv es this meal that is worth at least 800-1000 euros but is only charging 230 Euros, why is that? Ferran Adria the owner and top chief of Elbulli says it isn’t about the money it is about the customers and what they get out of the experience. Adria also teaches many culinary students how to develop this menu throughout most of the year. My client would manage the organization and their innovation strictly by creativity.I think that my client would express the Rioja Terrior in a very positive light since their whole process is run by passion. The second scenario is that my client wanted to be â€Å"born global† and compete internationally in the mass market I would recommend that they run their business like nano. My client could make a first mover advantage into different foreign markets. The first step in this move is they would have to conduct a lot of research in order to determine the different demographics that they would be selling to. Different individuals have di fferent taste buds for wine.They would have to know about the different market drivers for each area. I think that their attitude toward expressing Rioja terrior would vary depending on which foreign market it chooses. I think that yes the same company could operate with both of the two preceding goals. I think that it would probably be more difficult but that it could be done. All the company would have to do is be able to be both creative and structured. I think that if a company did decide to operate with both goals the leader of the company would have to know the happy medium between how to lead with creativity and structure.This company that wants to operate with both of the two preceding goals would want to follow the business model of Monnalisa. Monnalisa is a great example of a company that has formal (results control) and informal (social control) mechanisms to manage its concurrent and ongoing need for creative design and efficient production processes. At Monnalisa, there ’s no intention to limit creativity, but increasingly the company is trying to offer the stylists a minimum structure by running a series of internal meetings at the beginning of every collection. 18. I don’t think that the expression of terroir should be limited by tradition, but I do think that it should be tied to regional identity. Terroir is a traditional view, but I think that when things get stuck in tradition they loose innovation and change is good. I think that terroir has been limited by tradition and that is probably why there are so many arguments between the different bodegas because some are ready to accept the change and some are not. I do think that terroir should be tied to regional identity because along with regional idea comes culture and along with culture comes values.When the Rioja winemakers have the same values it would be easier to discuss issues that might arise in the industry as a collective group. Yes, I believe that the marketplace shoul d determine which expressions of terroir are â€Å"classic†. The reason that I think this should be the case is because there is no one else more suited for judging what is â€Å"classic† or not than the actual individuals that are involved in the market. You would never ask clothes salesmen to change your oil just as you would never ask a mechanic to judge you wine. I think that the authority of this decision should be given to the local market.I also believe that terroir should be combined with â€Å"locally produced† I think that by giving your product a local background it adds to the value. For example in the Zomeworks case how they refused to offshore their production. By being made in the U. S it showed how much Zomeworks cares for the local community. I think that it would be wise to have a board of directors for the Rioja and they could meet and discuss what the breakdown of payment should be, but if all of the Rioja territory is going to be considered â€Å"locally produced† then they all need to make the necessary payments.Just because a market is transnational, doesn’t mean that the expression of terroir should be transnational. I don’t think that by selling your product internationally you have to give up your cultures identity. 19. ) Full Credit Terroir is concerned with the relationship between the characteristics of an agricultural product (quality, taste, and style) and its geographic origin, which might influence these characteristics. The concept of terroir is frequently used to explain the hierarchy of high-quality wines. It can be defined as an, â€Å"interactive ecosystem, in a given place, including climate, soil and the vine. To understand the way terroir functions, it is essential to take into account the interactions among the factors that contribute to terroir. While very high quality wines are grown in various climates, it is impossible to define the ideal climate for fine wines in terms of temperature, rainfall (amount and distribution), or solar radiation. Nor can one define the best possible soil for growing high-quality wines in terms of pebble, clay or lime content, soil depth or mineral content. These factors of the natural environment have to be considered in terms of their interaction with the vine.Human factors, such as history, socioeconomics, as well as viticulture and oenological techniques, are also part of terroir. I believe that the actual managing of the terroir is a technology and a process, but I do not believe that the expression the terroir is a technology. The expression of terroir to me is more of a value that in engraved in the local community and culture. I think that terroir should be both expressed and managed. This could also relate back to Apple. While simplicity is the company’s strategy on how they execute their products it is also a vision for their company.It’s the belief that this is how they execute and will always execu te. Same goes for terroir, it is much more than just managing the land a certain way. It is an expression of local history. 20. ) Full Credit Are the denominacion de origen and France’s appellation d’origine controlee effective examples of regulation. Products labeled Denominacion de Origen, apart from being of superior quality, are expected to carry specific characteristics of geographical region or individual producer and be derived from raw materials originating within the region.Like most of these designations, a fundamental tenet of a DO label is that no product outside of that region is permitted to bear the name. I believe that yes the denominacion is a good/effective way of regulation I just don’t believe that there will be any such regulation that will help the winemakers at Rioja. Each winemaker is always going to believe that they have the superior product no matter what regulation is being used. I think that the government has gotten involved enough on the regulation aspect.I feel that regulation or no regulation the marketplace is going to always have its own view. I feel that a simple solution of an unbiased tasting took place. Even with that thought I feel that every individual has very different tastes which could again not provide a solution to this ever heated debate. Another way the this matter could be resolved is from the article Peer Power, from Potholes to Patents, â€Å"For two centuries, we have lived in a mass society defined by passive consumption, vast corporate hierarchies and the centralized control of state power.Those organizations didn't seem artificial to us because we couldn't imagine alternatives. But now we can. Peer networks are a practical, functioning reality that already underlies the dominant communications platform of our age. They can do things as ambitious as writing a global encyclopedia or as simple as fixing a pothole. † The bodegas could start a peer-networking group that could listen to the problems that the Rioja territory is having and come to an unbiased solution. ——————————————– [ 1 ]. http://www. scribd. com/doc/61931601/Minimum-Winning-Game [ 2 ].Susan Elliott, â€Å"American Productivity & Quality Center Conference Attendees Discover the Value and Enablers of a Successful KM Program,† Knowledge Management in Practice, Issue 5, December 1996/January 1997, p. 1 [ 3 ]. http://www. mymarketingdept. com/comparing-b2b-versus-b2c-marketing/ [ 4 ]. Rogers, E. â€Å"Diffusion of Innovation† 1962 [ 5 ]. Baer, S. Appendix 1 [ 6 ]. http://www. answers. com/topic/invention [ 7 ]. http://www. answers. com/topic/innovation [ 8 ]. SEGUIN, G. (1986) ‘Terroirs’ and pedology of vinegrowing, Experientia, 42, 861–873. [ 9 ]. Johnson, S. Peer Power, from Potholes to Patents. 2012

Book Report Format Essay

Topic Format: I.Introduction a.Answer the following questions about the story: i.What is the book’s plot? (provide a short summary) ii.What is the author’s name and personal background? iii.Which other books or stories have they written or co-written? iv.Why did you choose this book? v.Upon finishing it, did the book meet your expectations? II.Body a.Explain the following parts of the story: i.Exposition oWhat are the setting, location, and time period of the story? oWho are the main characters of the book? oWhat is the initial mood of the story? ii.Conflict oWhat is the main problem(s) facing the main characters? oHow does the initial problem(s) increase over time? iii.Climax oWhat event(s) is the highest dramatic point of the story? oWhat is the significance of this event(s)? iv.Resolution oHow are the main characters affected by the climax? oHow does this aftermath propel the story towards its conclusion? v.Conclusion oWhat is the fate of the main characters? oHas the main problem been fully resolved? oAre there any lingering issues left behind (â€Å"loose ends†)? III.Conclusion a.Present your final thoughts about the story: i.What did you like best about the book? ii.What did you like least about the book? iii.What is your favorite scene from the book? iv.What is your overall opinion of the book? v.Would you recommend this book to a friend? Why or why not? Deductions: oNot typed / -5 pts oNo title page / -5 pts oNo standard / -5 pts oSeveral spelling or grammar errors / -5 pts oNumerous spelling or grammar errors / -10 pts oNot in MLA format / -5 pts oNot in proper topic format / -10 pts oMissing a topic section / -10pts oIncomplete papers / â€Å"no grade†

Maintaining Healthy Lifestyle Old Age Health And Social Care Essay

IntroductionUnder the fast gait of societal life and the deterioration of life environment, people are enduring from semi-health and disease such as high blood force per unit area and cholesterin. The inordinate usage of medical specialty and medical intervention is a facile solution, which can non bring around the cardinal job. Keeping a healthy life style into old age, nevertheless, is a cardinal solution. This essay is aimed to sketch and measure grounds that people can keep a healthy life style into old age. The essay foremost analyzes the unhealthy life style to bespeak importance of a healthy life style ; the essay will further sketch the benefits of keeping a healthy life style into old age.Problem in life styleBy keeping a healthy life style, people are able to minimise their emphasis and execute expeditiously in their work every bit good as prevent a batch of diseases in every phase of life. Macqueen ( 1998 ) suggest that a healthy life style should includes following elements: A nutritionally balanced diet, sufficient relaxation and slumber, regular exercising, merely a moderate consumption of intoxicant, minimum usage of non-prescription drugs including coffin nails, emotion support and societal contact minimisation of emphasis. However, a figure of people still can non see the importance of keeping a healthy life style into old age. BBC News has reported a crisp addition in the â€Å" lifestyle malignant neoplastic disease † , for illustration tegument and liver malignant neoplastic disease in Scotland. Harmonizing to the statistics, the rates of malignant melanoma have increased by 68 % in work forces and 71 % in adult females with a rise of 51 % of liver malignant neoplastic disease in males from 1998 to 2008. As suggested by Health Secretary, Nicola Sturgeon, it was strong apparent that â€Å" lifestyle pick † would do rises in malignant neoplastic disease. ( BBC, 2010 ) Harmonizing to the UK National Statistics on life style and behaviour, there are a high prevalence of unhealthy life styles such as smoke, imbibing and fleshiness. It shows that 24 % of grownups ( aged 16 or supra ) in England were classified as obese in 2006, which is a 9 % of addition from 1993, with 3 % of adult females and 1 % of work forces were likely to endure from morbidly fleshiness ( NHS, 2008b ) . Similarly, 28 % of grownups aged 16 and above are reported smoke in 2008 in England. This figure is the same as that in 2007 ( NHS, 2010 ) . It is suggested there are close linkage between Smoking and dirking and bosom disease. Different from smoke, which are considered as no possible wellness benefits to people, moderate imbibing is regarded as aid to protect people ‘ bosom ( Westcott, 2010 ) . However, statistics besides shows that 40 % of males and 33 % of females had rummy more than the day-to-day recommended figure of unite on at least one twenty-four hours in the hebd omad prior to interview. 23 % of work forces and 15 % of adult females had rummy more than twice the recommended day-to-day consumption. ( NHS, 2008a )Benefits of keeping a healthy life styleThe development of modern medical scientific discipline makes people more cognizant of their organic structures. The benefits of a healthy life style are going progressively evident, which is good to people of all ages, weights or societal position. There are several benefits for people to keep a healthy life style into old age. By keeping a healthy life style into old age, people are able to achieve good wellness and cut down the hazards of unwellness and hurts. Frequent exercisings can better their staying power, strength and flexibleness. A balanced and varied diet can supply people with needful foods and energy without acquiring weights. Besides, regular exercising and balanced diet are able to cut down blood force per unit area, lose weight and lower the hazard of diabetes development and bosom disease. A healthy life style can supply many benefits that medical specialty can non. It is able to ease the consequence of medical intervention. Harmonizing to the survey of Kelley, et. Al. ( 2005 ) , aerophilic exercising and opposition preparation can efficaciously take down LDL-C of patients. Furthermore, this decrease will is enhanced by weight loss and diet, but mitigated by weight addition ( Kelley, et. Al. 2005 ) . By keeping a healthy life style into old age, people are able to populate a longer life. As people get aged, the physical conditions are going weaker and weaker. However, though a healthy life style, they are able to beef up their physical status. It helps people live a longer life. As stated above, a healthy life style helps people maintain good wellness. In other words, people are able to cut down their disbursal on wellness attention and physician visit. By keeping a healthy life style into old age, people may hold better control of their life. Peoples maintain a better organic structure status and physical map, which helps them work better in their calling and live a better life. For illustration, insomnia is a job that bothers a batch of workers. By keeping a healthy life style, people are able to bit by bit better their sleep form. With adequate remainder and slumber, they feel energetic in the daylight and execute better in their calling. With a better physical visual aspect ( for illustration, slimmer ) , they look better and experience better about themselves, which enhance their self-image and self-pride.DecisionGood wellness is non a trade good that one can buy from a infirmary or a drug shop. However, it can be obtained though keeping a healthy life style for a life-time. Keeping a healthy life style into old age does non intend one have to be trained like a professional jock. Nor, it is something can be done nightlong. The secret lies in doggedness. If one support reiterating the healthy life style he has chosen, he will bask the benefit Oklahoman or subsequently.