Macintosh Computer Personality

MAC COMPUTERS BRAND PERSONALITY macintosh computers gestate been warm since 1982 as simple machines. In 1996 Apple started a feed called Im a mackAnd Im a PC that customd taint personality to sway peck to buy macintosh Computers over PCs. Over 60 TV ads were aired in 2006 resulting in 42% change sh ar growth (McNamara, 2011). If Mac were a person, Mac would be a trendy, creative, handsome, man in his early 30s, non to over-the-hill but old enough to be well-educated in his job, and fun. He would be laid back, the jeans and t-shirt sort, on the intact down to earth. Mac wouldnt be super athletic but he would be fit and active. He would pay off a city loft and walk or utilization public transportation to work because he is environmentally conscious. As technology has improved, Mac Computers have always seemed to be on the cutting edge of the look. In the late 90s when futuristic was to a greater extent the popular look, Mac computers gave the buyer a choice of color and the computer/ monitor was very bubbly, laptops more rounded. In the mid 00s when pat and contemporary was in style they went simple and slim with their visualise and back to immaterial design.

Now that industrial is the in look, Mac computers take up little space on a desk and laptops are do from aluminum and easily recyclable materials and are ultra set about weight (apple-history.com, 2011). FOURNIERS inquiry Referring to the Dr. Fourniers research on relationships with branding, aft(prenominal) examining not only consumers brand choice but in addition their lives, she came up with 15 types of relatio nships people have with their brands (Aisner! , 1999). When characterizing how customers bushel to Mac, customers relate as if Mac were a best friend. They substantiate it around for long periods and oftentimes add to their collection without come outting unblock of the old computer. right as relationships change with people so do the consumer-brand relationships. It is meaning(a) for companies to understanding these relationships in order to keep their...If you want to get a full essay, order it on our website: BestEssayCheap.com

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